Resources
Blog.
Insights on AI search optimization, content strategy, and surviving the new era of search.
How to Get Your Business Found by AI Search (Whether You Run a Local Shop or Sell Worldwide)
When someone asks ChatGPT for a plumber, a hotel, or a software tool, AI names 3-5 options. 83% of businesses are missing from these answers. Here is how to become one of the ones that show up.
Josh
What Happens When Someone Asks ChatGPT About Your Topic
When someone asks ChatGPT a question you have written about, a chain of decisions starts. The AI searches the web, reads dozens of pages, picks which sources to cite, and generates an answer. Here is what that process looks like step by step, and where your blog fits in.
Lulu
SEO, GEO, AEO, LLMO: What These Acronyms Mean and Whether You Need to Care
SEO, GEO, AEO, LLMO. Four acronyms, one goal: getting your content found. Here is what each one means in plain language, how they overlap, and what bloggers and publishers need to focus on in 2026.
Lulu
What Changed in SEO and What Didn’t: A Side-by-Side for 2026
SEO in 2026 is not a complete reset. Some fundamentals still hold, some rules changed, and some entirely new signals appeared. Here is a side-by-side breakdown of 10 areas every publisher needs to understand.
Josh
What “Information Gain” Actually Means and Why AI Rewards It
Google now measures how much new information your article adds compared to everything else already written on the topic. If your content says the same thing as everyone else, AI will skip it. Here is what Information Gain means in plain terms and how to make sure your content has it.
Josh
Google I/O 2026 Just Changed Search Forever. Here’s What Publishers Should Do Now.
Google announced the biggest change to Search in 25 years at I/O 2026. AI Mode is now the default, zero-click searches hit 60%, and publisher traffic is accelerating downward. Here’s what actually changed, what the data says, and what to do about it.
Lulu
You’re Blocking AI Bots and You Probably Don’t Know It
About 27% of websites are accidentally blocking AI search crawlers through Cloudflare settings, WordPress plugins, or robots.txt rules. Here’s how to check if you’re one of them, what each bot actually does, and the five-minute fix.
Josh
Is Blogging Dead? A Reality Check From Someone Still Doing It
Blogging isn’t dead. Click-based blogging is. Here’s what changed, why your traffic dropped even though your rankings didn’t, and what’s still working for publishers who adapt instead of quitting.
Lulu
How to Check If You’re Cited by ChatGPT (And the Other AI Engines)
AI engines don’t show up in Google Analytics. Here’s how to actually check whether ChatGPT, Perplexity, and Google AI Overviews cite your content, including the manual methods, the server-log approach, and the limits of each.
Josh
Why You Get Cited by Perplexity But Not ChatGPT (And Vice Versa)
Most publishers treat “AI search” as one thing. It’s three. And the rules are different enough that what wins on one engine can be invisible on another. Here’s what each engine actually wants.
Lulu
How to Get Your Articles Cited by AI: The Off-Site Playbook for ChatGPT, Perplexity & Google AI Overviews
AI search engines decide what to cite based on both on-page structure and off-site signals. Here’s the playbook for building the off-site half: community presence, citations, and ecosystem visibility.
Lulu
Why AI Citations Are The New Rankings – And How To Track Them
AI citations predict traffic, authority, and visibility in 2026. Here is how one SaaS company grew AI Overview impressions 1…
Josh
The 5-Article Strategy: Why One Topic Cluster Beats 20 Random Optimizations
Why one topic cluster beats 20 random optimizations in AI search. The 5-article strategy that made Perplexity cite my blog in 6 weeks. Data + steps.
Lulu
What Is Google AI Overview – And How To Get Your Content Featured
Google AI Overview is changing how search works. Learn what it is, how it selects sources, and how to optimize your content to get featured.
Josh
8-Step Guide To Getting Your Articles Cited By AI
A practical, step-by-step guide to structuring your articles so AI systems like ChatGPT, Perplexity, and Google AI Overview cite your content.
Josh
How To Outrank LLMs When AI Writes Half The Internet
Human content outranks AI-generated content by doing the three things language models cannot: proving first-hand experience, providing original data, and […]
Lulu
What Is E-E-A-T And Why Should Every Blogger Care?
What is E-E-A-T? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s Google’s framework for deciding whether your content deserves […]
Lulu