Our Story
We Lost the Traffic. Then We Fixed It.
Minty Orange was built by publishers who watched their content disappear from Google rankings AND from AI answers. Not because it was bad, but because the rules of search changed. So we built the fix we wished had existed.
Origin
How It Started.
In late 2023, Google's Helpful Content Update hit. And kept hitting. In private Slack groups and publisher forums, the same conversations kept happening: traffic down 40, 60, sometimes 90 percent. Overnight.
A few of us (bloggers, niche site owners, people running real content businesses) started talking. Not about what went wrong, but about what had actually changed.
The answer was clear: Google wasn't just ranking differently. It was answering differently. AI Overviews, featured snippets, zero-click results. Google, ChatGPT, and Perplexity were extracting answers directly from content. And most articles weren't structured for that.
So we brought in SEO specialists and AI engineers, and started building a tool that does one thing well: optimize existing articles so Google ranks them AND AI engines cite them. Both eras of search, one workflow. And we made it affordable on purpose. Because the publishers hit hardest by these changes are solo bloggers and small teams. Not enterprises with six-figure SEO budgets.
Founder · Lulu LundtMeet The Founder
Lulu Lundt.
Founder · Journalist & Publisher · nomadmum.com
400+
Articles Published
17 yrs
In Publishing
I run nomadmum.com, a travel blog with hundreds of published articles and a full-time publishing business behind it. I've spent years building real content for real readers. When the updates hit, I didn't just lose traffic. I lost confidence that good content was enough.
I needed a way to adapt without rewriting hundreds of articles. Building Minty Orange with this team gave me exactly that. It helped me structure my existing content in a smarter way instead of constantly creating more. I use it on my own sites every single week.
The Method
What We Actually Do.
We don't rewrite your content. We don't add fluff. Our engine analyzes your article, searches Google in real time for your keyword, pulls in competitor data, People Also Ask questions, featured snippet status, and AI citation patterns, then builds a personalized optimization unique to your article, your niche, and your keywords.
Your content stays yours. We just make sure Google ranks it and AI cites it.
A Typical Blog Post
- ●Good content, wrong structure
- ●AI can’t find the key answers
- ●Invisible to featured snippets
- ●No idea what competitors rank for
- ●Ranks, but never gets quoted
Optimized for AI Citation
- ✓Live SERP competitor research built in
- ✓Optimized for Google, ChatGPT, and Perplexity
- ✓Evidence analysis, E-E-A-T signals, and off-site playbook
- ✓19+ outputs, ready to copy and paste
- ✓Same voice, smarter structure
Built With
Solo-Founded. Not Solo-Built.
Minty Orange is a one-founder operation. But I knew I needed people smarter than me on the technical side, so I brought in SEO consultants and AI engineers to build the parts I couldn't.
The Founder
I'm Lulu, a working publisher who watched my own travel blog (nomadmum.com) lose most of its Google traffic in 18 months. I built Minty Orange first as a fix for me, then opened it up to everyone hit by the same thing.
SEO Consultants
Search and SERP specialists I brought in to map both what Google ranks AND what AI engines extract. Two eras of search expertise feeding the same tool. Their analysis decides what gets baked into every optimization.
AI Engineers
Developers I work with to build the systems that analyze your article live, pull SERP data in real time, and generate the 19+ outputs at scale, trained on what each engine actually extracts.
Principles
What We Believe.
Publishers Deserve A Fair Shot In AI Search
Great content shouldn't disappear because it wasn't structured "the right way."
Written For Humans. Found Through AI.
Your voice and expertise are the asset. We just make sure AI can find them and send readers your way.
Being Cited Isn’t Luck
AI doesn’t guess. It extracts. Structure decides what gets pulled and what gets ignored.
Built By Publishers, For Publishers
We use Minty Orange on our own sites. If it doesn’t work for us, we don’t ship it.
Affordable Because It Has To Be
The publishers hit hardest are solo bloggers and small teams. Not enterprises. We built pricing for them. Starting at $9/mo, not $99.
The Long View
The Future of Search.
Search is changing. Not all at once. Some readers still type into Google. Some ask ChatGPT first. AI Overviews extract answers directly. Classic SEO still drives billions of queries every day. Publishers who understand both eras early will have a meaningful advantage.
The blogs and affiliate sites that get cited in AI Overviews, ChatGPT answers, and Perplexity results will become the trusted sources in their niche. The ones that don't adapt will become invisible. Not because they wrote worse content, but because their structure didn't signal the right things to AI.
We built Minty Orange to help publishers make that shift. Without starting over. Without losing their voice.
Today, Minty Orange is used by bloggers, affiliate publishers, and niche site owners across dozens of industries, from travel and finance to product reviews and local sites. Built by publishers. Used by publishers.
Your Turn
Ready To Get Cited?
You write for people. Let AI be the one that sends them to you. And Google, the one that ranks you.
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